Contents

Recent Missions

Group Product Policy – Inertial Navigation Systems

International Bid-Management – urban Congestion Charging

Business and Financial Development for a technology start-up – Mobile Informative Eyewear


Special Projects

AirMaP – Aircraft Mass Production


Miscellaneous

Modern language teaching in the national curriculum – means and readiness


Recent Missions


Aleonor advises small, medium and large companies. A selection of missions are presented hereafter, beginning with two recently conducted missions for a world leader in mission-critical information systems for the Aerospace, Defence and Security markets and followed by a mission for a technology start-up.

Product Policy - Inertial Navigation Systems

“Product Policy” - Inertial Navigation Systems

Using a methodology developed by a partner consulting firm, Aleonor led the Product Policy group for Inertial Navigation Systems, assisting the client in creating a tool for the determination and conduct of its product strategy.

The tool, developed in English for a French client, explores the primary drivers of product policy and strategy and included analysis the following:

Executive Summary

- Product perimeter, road map, figures, key issues
- Business situation & Must wins
- Business plan summary
- Cost Funding Plan summary

Market needs & trends

- Market segmentation & quantitative trends
- Environment & Competitive forces
- Value chain, drivers & operational expectations
- Operational analysis (application, mission, usage)
- Capability analysis (services provided by the product to the customers / users)
- Summary of key marketing requirements
- Technology breakthrough
- Regulatory & standards changes

KSF

- Lessons learnt from recent competitions and programs
- Key Success Factor definitions

Competition

- Competitive trends and market shares
- Market Positioning with respect to Key Success Factors

SWOT

- SWOT analysis
- Main objectives & recommendations

Marketing Mix - McCarthy's '4P's

- Product: Definition based on key marketing requirements & compliance
- Product: Product roadmap & Time to market
- Place: Product competitive benchmark & key differentiators
- Place: Sales action plan (must wins, Order Intake Forecast,...)
- Price: Target prices and business model
- Promote: Promotional & Sales support plan
- Promote: Business development action plan (Advanced studies & Prospects)

Product architecture

- Architectural Tradeoffs: Open & Flexible Architecture
- Summary of Architectural decisions (Reuse vs. Innovate)
- Product Breakdown Structure & Make or Buy

Technical development plan

- Work Breakdown Structure, Non-Recurring Costs & Resource allocation
- Technical specification and compliance matrix
- Development master schedule

Industrial plan

- Industrial scenario & Partnership (development, production)
- Offset
- RC breakdown (ramp-up, delivery schedule …)

Legal issues

- Offset, Intellectual Property Rights, Export control, European Directives

Support plan

- Customer Support Plan & Obsolescence

Financial & Risk Management

- Detailed assumptions for Business Plan
- Detailed Business plan & Internal Rate of Return calculations
- Funding
- Risk assessment & mitigation plan
 

 

Bid-Management

International Bid-Management – urban Congestion Charging

Aleonor recently coordinated an international bid team in responding to a UK Public tender offer.

A UK subsidiary of a French group proposed an infrastructure solution for the modernisation of an urban congestion charging scheme using skills and technology developed in its French divisions. The technology involves replacing labour intensive image-recognition technology with DSRC (Dedicated Short Range Communications) radio Tagging.

Aleonor conducted works including analysis of the offer for tender, documentation of the initial bid response and subsequent Best and Final Offer and provided assistance in structuring the international bid and coordinating relations between team members, including key suppliers and technical, legal and financial experts.

Aleonor’s client was successfully retained as referenced supplier.
 

 

Technology Start-up - Mobile Informative Eyewear

Business and Financial Development for a Technology Start-up
in Mobile Informative Eyewear

Since 2005, Aleonor has assisted a French technology start-up in developing its business in the arena of Mobile Informative Eyewear. Aleonor has advised and assisted this company in the following areas:

Creation 

- Definition of Memorandum and Articles of Association.

Commercial Development

- Contact introduction, proposal documentation, representation and contract negotiation.
- Candidature and selection as finalist in the IET Innovation Awards (2006).

Finance

- Documentation and support of a request for subsidies from Oseo (the French public Innovation Investment support vehicle) – leading to the award of a €310K development subsidy.
- Assistance in the elaboration of a request for subsidy for a €4m research project for the development of a revolutionary display technology in the context of the 7th European Framework Programme run by the European Union.
- Iplementation of three capital increases, involving the presentation of the company to investors, the production of presentation materials and supporting documentation, presentations to Business Angels and forums including Paris Capital Angels, European Venture Academy at esa (European Space Agency) in Holland and the Easy Investment Forum in Milan – which was rewarded by the prize for the Best Presenting Company.
- Additional services included 1-to-1 investor meetings, the creation and maintenance of a website for the distribution of investor Due Diligence information (the “Virtual Data Room”), negotiations with investors and liaison with advisors (legal and accounting) in the preparation of legal and accounting documents and the respect of Due-Process.

Strategy

- Aleonor provided strategic guidance to the Start-up in the following domains:
- Human Resources (compensation, recruitment, hiring and firing) and Make or Buy decisions.
- Orientation of technical developments.
- Choice of target markets and contacts with potential clients and partners.
- Relations with the Foreign Direct Investment division of UKTI, based at the British Embassy in Paris, for the supply of a market survey of British businesses likely to partner with the client.
 

 

Special Projects

 

AirMaP - Aircraft Mass Production

AirMaP – Aircraft Mass Production


“The 21st Century will be to aviation as was the 20th to the automobile”


Aleonor has developed an expertise in general aviation, and has become a reference for knowledge in associated key areas including:
 

- Design and Manufacturing technologies (CAD, CADCAM, flexible manufacturing systems, mass production technologies and organisations, planning and logistics, change management, JiT, Kanban, Total Quality Systems,6-Sigma…)
- Propulsion (internal combustion engines, turboprop, jet engines, RAM-jet, electric motors,…)
- Energy sources (unleaded, biofuels, hydrogen, batteries, fuel cells, solar cells,…)
- Materials (alloys, composites, ceramics, textiles,…)
- Avionics:
  • GNSS(GPS, Galileo, Glonas…)
  • Inertial Reference Systems (class A,B,C gyroscopes and accelerometers,…)
  • Radio-Navigation equipment (VOR, DME, TACAN, ILS, WAAS,…)
  • Radar
  • Air Traffic Control Systems (ATC/ATS, TCAS,…)
  • Air-Data(wind speed, air pressure and temperature) – MEMS devices
  • Guidance Systems (Missiles, Drones, Autopilot,…)
- Aerodynamics
- Safety (redundancy, pyrotechnics, parachutes, cocoon structures,…)
- Environment (Noise, Pollution,…)

Aleonor has created the website www.AirMaP.eu as a forum for information and (shortly) exchange. Aleonor assists stakeholders in defining and implementing winning strategies for industry and aviation.
 

 

Miscellaneous

 

Education

Modern language teaching in the national curriculum – means and readiness

Axed towards international business development, Aleonor stresses the importance of language proficiency and education in a cross-border context.

Pursuant to France’s new Programme for Education voted by the previous socialist government, Aleonor conducted an unsolicited review of the readiness and means of educational establishments and provided its conclusions and an Internet survey tool to the Ministry of Education on a pro-bono basis.

Elements of this work may be consulted on the Aleonor website at: www.aleonor.fr/education.
 

 

Contact Aleonor at info@aleonor.com